2025–2026 · Identity, Editorial & Environmental Design

AMPD Visual Identity & Promotional Design

Visual identity and promotional design for the Department of Art, Media, Performance and Design (AMPD) at the University of the Pacific. Working within Pacific’s brand standards, I developed identity applications and materials to communicate the department’s programs and connect with prospective students.

The work includes brochures for Graphic Design, Media Arts and Production, and Studio Art; wayfinding and temporary signs; promotional totes; and student-artwork stickers.

Identity applications

Selected presentations of the AMPD promotional artwork on apparel and tote bags, alongside photographs of the bags in use.

Presentation mockups of an AMPD T-shirt and canvas tote featuring the orange paint-splashed design — White T-shirt and canvas tote — presentation mockups.

Students carrying AMPD tote bags on campus — Students carrying the AMPD tote bags during a campus visit.

Brochure system

Photographs of the printed Graphic Design, Media Arts and Production, and Studio Art brochures, including their covers, reverse sides, and interior spreads.

Interior spreads of the AMPD program brochures, showing photography, descriptions, and course information. — Open program brochures — selected interior pages.

Printed Studio Art, Media Arts and Production, and Graphic Design brochures arranged together. — Printed program brochures — three disciplines.

Three printed AMPD program brochures showing their navy front covers. — Front covers for the program brochure series.

Printed AMPD brochures showing their red reverse covers. — Reverse covers from the printed brochures.

Double-sided postcard

Recruitment postcard showing the front and back of the printed design.

Double-sided AMPD postcard mockup showing front and back — Front and reverse — postcard mockup.

Wayfinding and signage

Installed wayfinding for the Jeannette Powell Art Center, including walkway banners, a wall-mounted directional sign, and an A-frame sign. The photographs show the designs in their campus setting; the Ceramics and Media Arts and Production A-frame mockups are retained below.

Installed AMPD A-frame sign at the Jeannette Powell Art Center — Installed AMPD directional A-frame.

Close-up photograph of the orange AMPD wall sign beside the Jeannette Powell Art Center — Installed wall-mounted directional signage.

Wide campus walkway with orange AMPD directional signs on both sides — Wayfinding across the Art Center walkway.

AMPD A-frame banners along the tree-lined entrance to the Jeannette Powell Art Center — Environmental view of the directional banners.

AMPD wayfinding signs beside the Art Center buildings and windows — Signs integrated into the Art Center setting.

Ceramics A-frame signage in a neutral studio presentation — Ceramics — A-frame design mockup.

Media Arts and Production A-frame signage in a neutral studio presentation — Media Arts and Production — A-frame design mockup.

Sticker series

Round promotional stickers, including the AMPD department mark and student artwork.

Round sticker mockups with the AMPD mark and tiger illustration — Sticker presentation mockups.

Photograph of the printed AMPD sticker series — Printed round stickers.